SO/ Maldives Marks Pinktober with “We’re In It Together” – A Tribute to Breast Cancer Awareness

 This October, SO/ Maldives joins the global movement for breast cancer awareness with a series of meaningful initiatives under the theme “We’re In It Together.” As part of the resort’s Corporate Social Responsibility (CSR) commitment, SO/ Maldives extends its efforts beyond the island shores, uniting guests, hosts, and communities across the Maldives in support of this important cause.

From awareness to action, the Pinktober activations at SO/ Maldives highlight the shared responsibility of creating impact, inspiring hope, and spreading knowledge. Through partnerships with the Cancer Society of Maldives and AW Medplus, the resort is committed to amplifying the message of early detection, education, and solidarity.

Key Highlights of Pinktober at SO/ Maldives:

• Pink Ribbon Run
  In collaboration with the Cancer Society of Maldives, SO/ Maldives will take part in the nationwide Pink Ribbon Run, held simultaneously across multiple islands and atolls. Guests and resort peeps will lace up together, running not just for wellness, but to raise awareness, show solidarity, and support ongoing cancer research and care initiatives in the Maldives.
• Breast Cancer Awareness Session
  In partnership with AW Medplus, the resort will host an insightful session on breast cancer awareness. Guests and resort team members are invited to engage with health experts to better understand the importance of early detection, screening practices, and breaking stigmas around open conversations on health.
• “Hope Blooms” – Plant a Pink Garden
  Symbolizing resilience, unity, and growth, SO/ Maldives will launch “Hope Blooms,” a community-driven activity where guests and peeps join hands to plant a pink garden on the island. Each bloom will stand as a tribute to survivors, a remembrance of those lost, and a symbol of collective hope for a cancer-free future.

A Message Beyond Borders

By bringing together wellness, education, and sustainability, SO/ Maldives seeks to spark a ripple effect raising awareness not only among guests but also within the Maldives and the global community. The resort’s General Manager Olivier MOIES-DELVAL emphasized:

“Pinktober is more than a month, it’s a movement of care, courage, and community. At SO/ Maldives, we’re proud to stand in solidarity with the Cancer Society of Maldives and AW Medplus, while inviting our guests to be part of something bigger than themselves. Together, we can bring awareness and inspire change that goes beyond borders.”

For more information or to book your perfect getaway, please visit SO-Maldives.com or contact SO.Maldives.Reservations@so-hotels.com.