A large splash of colour on taxis moving through the streets of Frankfurt-am-Main is a sight to lift anyone’s spirits on a grey winter day. In a large-scale Out-of-Home campaign, Cora Cora Maldives commissioned the foiling of taxi cabs with stunning images of the Maldivian destination. The dazzling Lagoon Villas and the sparkling sea stretching from the passenger’s seat to the back of the rear seat will bring light and warmth as people see them pass by or even be lucky enough to grab one for their journey. The driver’s side prominently features the resort’s logo in pink paired with another picturesque image of the property’s beachfront.
Pedestrians and other vehicles in the city, Germany’s financial hub, and the greater Frankfurt area will get a glimpse of what makes Cora Cora Maldives so unique. This innovative campaign marks a significant collaboration between the Taxi Marketing Regional company and Cora Cora Maldives. From now on, the taxis with eye-catching advertising will again be driving through the metropolis. The campaign, now in its second year, not only brings fresh air to the streets but also presents a redesigned layout that captures the essence of Cora Cora Maldives.
The stunning imagery and inspiring messages are not only designed to create anticipation for a holiday in the heart of the Maldives but surely will also bring a smile (and a ray of Maldivian) sunshine to many people’s faces.