Ctrip shareholders have decided to change the company name to Trip.com Group Ltd. The vote came at the company’s annual shareholder meeting in Shanghai on 25th October.
Ctrip will become the third major online travel agency to change its name since 2018. The new proposed brand for the Shanghai-based company would be Trip.com Group Ltd. That follows the Priceline Group rebranding to Booking Holdings in 2018, which was followed shortly thereafter by Expedia Inc. becoming Expedia Group.
So Ctrip’s major brands, including Ctrip, Trip.com, Qunar, and Skyscanner would all fall under the purview of the parent company, Trip.com Group Ltd. Ctrip announced the rebranding as part of its second-quarter earnings call Tuesday in Shanghai.
“The new name reflects the services and products we provide and can be easily remembered by global users,” Ctrip Executive Chairman James Jianzhang Liang said as part of the earnings announcement.