NewsSeptember 30, 2020

Heard About a Country with its own Loyalty Program? Yes that’s Maldives!

On December 2020, Maldives will launch its own loyalty program — a first for a country. “Maldives Border Miles” program is the first of its kind loyalty program developed in the entire world for tourists. The program was inaugurated by the Minister of Tourism Honorable Abdulla Mausoom during a special virtual ceremony held to mark World Tourism Day 2020.

This program is a 3-tiered loyalty program for tourists. Tourists who enroll in this program will earn points based on the number of visits and duration of stay. Additional points will be awarded for visits to celebrate special occasions. There are three categories in this program:

– Aida (bronze tier)
– Anantara (silver tier)
– Abaarana (gold tier).

Each tier will be defined by a set variety of rewards, services or benefits, which increase in value as members progress.

Maldives Border Miles

Maldives Border Miles is a three-tiered loyalty program for tourists. Tourists who enroll to this program will earn points based on the number of visits and duration of stay. Additional points will be awarded for visits to celebrate special occasions. There are three categories in this program; Aida (bronze tier), Antara (silver tier) and Abaarana (gold tier). Each tier will be defined by a set variety of rewards, services or benefits, which increase in value as members progress.

Posted by Maldives Immigration on Sunday, September 27, 2020

The Maldives Border Miles is a tourism promotion program initiated by Maldives Immigration, and developed with joint stakeholders, who also joined the ceremony; Ministry of Tourism, Maldives Marketing and Public Relations Corporation (MMPRC) and Maldives Airports Company Limited (MACL).

The Minister of Tourism Honorable Dr. Abdulla Mausoom stated, “The Maldives Border Miles” program will increase the popularity of Maldives as a tourist destination and provide a path for more marketing and advertising opportunities. In addition, I think that this will further enhance the popularity gained in the key markets of Maldives tourism.”

Following the launch of the program, The Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC), Mr. Thoyyib Mohamed, highlighted the importance of marketing this program to tourists all over the world. “Our sincere hope is that this program aids in increasing the destination presence and produces a beneficial impact on the tourism industry, as well as increase the tourist arrival rate in the future. We look forward to its successful implementation in the approaching days.”

The Chief Executive Officer and Managing Director of Maldives Airports Company Limited, Mr. Gordon Andrew Stewart also touched upon the importance of the program and safe tourism. “Maldives Border Miles program is an innovative way to attract global travelers to the Maldives.  To support this, we are focused on our passengers and staff’s health.  We have taken a number of steps to assure that Velana International Airport is a safe airport, for all our travelers.  We recently attained the Airport Industry Association; ACI International Health Accreditation certification. This certificate recognizes the steps we have implemented to ensure we have all the required health and safety measures in our airport to assure passengers of their safety, while travelling through the airport.”

With the introduction of the Maldives Border Miles program, it is expected that tourism will boost considerably as it is an added advantage in promoting Maldives. Furthermore, it is also a golden opportunity for returning visitors to rediscover the best of Maldives and get the most out of their visit to the sunny side of life.

For the most recent updates of the program, visit imuga.immigration.gov.mv/mbm