Planhotel Hospitality Group welcomes Hemtah Augnoo as the new Director of Sales for its Maldives resorts, including Diamonds Thudufushi, Diamonds Athuruga, and Sandies Bathala. Bringing over eight years of experience in hospitality and sales management, Hemtah’s appointment marks an exciting new chapter for the group’s barefoot resorts in the Maldives.
Hemtah’s journey into hospitality sales began with a deep sense of curiosity and passion for connecting people to meaningful experiences. “What excites me most is how this industry combines authentic relationship-building with the strategic challenge of driving sustainable business growth,” she shares. “For me, the impact isn’t just in numbers but in creating moments and memories that stay with our guests long after they leave.”
Having held key roles with internationally recognised brands, Hemtah brings valuable insights into tailoring strategies for diverse markets while staying true to a brand’s identity. “For Planhotel Hospitality Group, I aim to use data-driven strategies and foster strong partnerships with trade collaborators. Honest storytelling that highlights what makes our barefoot resorts unique is key to resonating with our guests,” she explains. Her vision is to enhance the market positioning with practical and effective sales strategies rooted in authenticity.
Looking ahead, Hemtah sees significant growth opportunities in attracting travellers who seek nature-connected, sustainable, and culturally rich experiences. “The Maldives market is evolving. Guests are increasingly drawn to authentic simplicity and meaningful connections with the destination, which perfectly aligns with our barefoot concept,” she says.
When it comes to fostering relationships with trade partners, Hemtah emphasises collaboration and transparency. “Clear communication and consistent support are vital. By providing timely updates, engaging in joint initiatives, and aligning our efforts, we can ensure a seamless guest acquisition journey and build lasting loyalty,” she notes.
Her leadership vision focuses on empowering her team with clarity and adaptability. “I believe in encouraging open ideas, shared responsibility, and autonomy. By staying responsive to market changes and aligning with each property’s unique identity, we can deliver consistent results and sustainable growth,” Hemtah concludes.
With her expertise, passion, and strategic outlook, Hemtah Augnoo is set to play a key role in driving the continued success of Planhotel Hospitality Group Maldives, reinforcing the brand’s commitment to delivering unforgettable barefoot luxury experiences.
