Maldives has won the Best Island Destination – Asia Pacific during the sixth annual Travel Weekly Asia Readers’ Choice Awards 2020. This ultimate recognition was announced during the virtual award ceremony held, 11th December 2020.
The Travel Weekly Asia Readers’ Choice Awards 2020 is a platform that salutes the outstanding travel suppliers in Asia Pacific, who set new benchmarks for the future of the tourism industry. The awards highlighted industry contributions across different segments, and voters got to choose across 57 award categories.
In regard to receiving this award, the Managing Director of Visit Maldives, Mr. Thoyyib Mohamed, stated, “Receiving such an award during these unprecedented times, when the tourism industry is recovering and adjusting, will assure our visitors that Maldives is on top of the most preferred destinations to visit.”
This year, Maldives has also received many awards and accolades including the most prestigious World’s Leading Destination award at World Travel Awards 2020.
Visit Maldives has continued to push its market efforts to the Asia Pacific region with various visibility campaigns. Some of the main arrival markets include China, India, Japan, Australia, and Southeast Asia countries. These campaigns help to encourage travellers to choose Maldives as their next holiday destination once the outbound travel resumes once again, while strengthening the current upward growth for open markets. Some of the campaigns conducted include digital campaigns with FreakOut in Malaysia, LATTE in Australia and Weibo and WeChat in the China market. Additionally, global marketing campaigns with CNN and Skyscanner.
Maldives is currently open to tourists of all nationalities, with resorts, liveaboards and guesthouses having resumed operations. Guesthouses and resorts in the greater Male’ region are also allowed to resume operations from 14th December 2020 onwards.