Maldives Marketing and Public Relations Corporation (MMPRC) has signed an agreement with CNN to run a global advertising campaign for promoting the Maldives for three months starting from March 2020.
The campaign will feature Maldives in CNN editorials, travel vignettes, and Great Big Story along with global TV advertising. Commercial spots across CNN International channels in Europe, Middle East, Africa, Asia Pacific, and South Asia will run during this period.
This promotional initiative with CNN aims to highlight the unique aspect of Maldives to raise the profile of Maldives as a world-class destination that appeals to affluent travelers and those seeking unique experiences. This campaign would also boost the destination presence in the global market to increase the intent to visit the Maldives.
CNN is known globally as the number one international media brand. It is a company based in America, reaching more individuals on traditional and digital media than any other cable news organization in the United States with a global reach of 638 Million monthly. CNN’s global audience has a vast reach and brand recall among upscale Luxury Travelers as well as those looking for Local Culture, Cuisine, Sports & Wellness activities.
This campaign would be one of the biggest campaigns carried out by MMPRC this year to promote the Maldives as a preferred destination. This is the newest addition to the diverse campaigns and marketing activities planned by MMPRC for this year. These include fairs, roadshows, familiarization trips, outdoor campaigns and joint campaigns targeted to 23 different markets.
With the challenges faced by the outbreak of COVID-19 on the global tourism industry, MMPRC is re-strategizing and stepping up on aggressively marketing the destination and increase brand visibility.