NewsFebruary 28, 2020

Maldives Launches E-Learning Platform for Tour Operators in Russia and CIS Countries

Maldives Marketing and PR Corporation (MMPRC) has launched an E-Learning Platform with Profi + Travel for Tour Operators in Russia and CIS Countries.

The objective of this platform is to encourage tour operators in Russia and CIS Region to further increase bookings to the Maldives. This platform is tailored to explain all details about the Maldives and assist tour operators to choose the best travel option for their customers. More than 2000 tour operators from Russia and CIS Countries are set to be trained in this platform for a duration of 4 months.


The E-learning platform will provide online information about the Maldives tourism products, showcase tourist attractions, historical sites, culture, and more with the tour operators. At the end of the course, participants who successfully prove their knowledge will be awarded a certificate. In addition, they will be part of a loyalty program in which the tour operators with the greatest number of bookings will be given prizes.

Profi + Travel is a Russian based company that has over 20 years’ experience in conducting similar B2B campaigns. They are a professional portal for travel trade from Russia, CIS, and Baltic countries. They create unique content that helps travel companies to increase their sales, provide expert analysis of the market trends and organize a series of online fairs and workshops with complex educational trainings on different destinations.

To further strengthen the market, MMPRC plans to promote “Maldives Year in Russia”. Under this campaign, MMPRC plans to conduct outdoor campaigns as well as press and celebrity familiarization trips, in addition to the prominent activities planned like Maldives Roadshow in Russia and CIS countries and participation in MITT which is the largest trade fair in Russia.

In 2019, the Russian market has shown a 17.5 percent growth in arrivals. Russia is the 4th most important market based on figures from January. With the steady growth of arrivals from this market and good flight connection between Russia and Maldives, MMPRC foresees a greater potential in this market.