Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), under the efforts to support the promotion of local liveaboards and the diving industry, sponsored participation of the National Boating Association of Maldives (NBAM) at Dive MENA Expo 2023. The Expo was held in Dubai Harbour from 1st to 5th March 2023.
Since 2008, Dive MENA Expo has been one of the key dive events held in this region. The five-day event brought together manufacturers, suppliers, yachting elite, and customers seeking dive and liveboard experiences. MMPRC sponsored NBAM for Dive Mena Expo 2023 in order to support and provide opportunities for Maldivian diving and liveaboard service providers to promote their products and services globally.
Sponsoring participation in this event helped to advertise and promote local liveaboards, the unique dive experiences that tourists enjoy in the Maldives, and create brand awareness for the destination to further enhance our reach into key potential markets. Sponsoring NBAM in this event comes under the strategy to support local stakeholders to reach our common goal of promoting the various segments and unique selling points of the Maldives globally.
The Middle East consists of countries which are key markets to the Maldives which record over 1,675,303 arrivals to Maldives from January till December 2022. MMPRC has been holding several activities for these markets last year, including participation in major fairs and marketing campaigns with travel trade. Ongoing activities for the Middle East include Cozmo Travel Campaign and Emirates