NewsOctober 10, 2019

Maldives.. the Sunny Side of Life Promoted in Italy

A series of marketing activities have commenced in Italy by Maldives Marketing & Public Relations Corporation (MMPRC) at TTG Travel Experience 2019 and “Journey to the Sunny Side” Maldives roadshow.

TTG Travel Experience 2019 is held in Rimini, Italy from 09 – 11 October 2019. The Maldives is showcased at 64sqm stand designed colourfully to display the beauty of Maldives. MMPRC together with 25 other tourism industry partners will be showcasing the destination in this fair. TTG being one of the leading tourism fairs in Italy is the gateway to the Italian outbound market. The Maldives industry professional will be meeting with travel trade industry partners to further discuss, develop and strengthen the presence of the destination within the Italian market.


Apart from the business meetings conducted during the fair and giving up to date information about the destination, there will be activities organized at the stand to attract more visitors. Visitors could take a photo with the Instagram frame and post it with hashtag #VisitMaldives. The photo with the most comments will win a raffle sponsored by Furaveri Resort. Moreover, visitors can have a taste of Maldivian flavours at the stand as well.

With more than 2,131 exhibitors from 90 countries represented at the fair, more than 44,647 visitors are expected to visit this year.

“Journey to the Sunny Side” Maldives roadshow will be held in two of the most prominent cities of Italy. The first event would take place in Rome on 14th October 2019 and the second event will be held in Milan on 15th October 2019. This roadshow would serve as a platform to reach and network with top travel trade industry partners from Italy. There are nine participants from the tourism industry of Maldives to further build the relationship with major Italian travel trade firms and media.

With the first-ever tourists to the Maldives arriving from Italy, it has remained amongst the most important traditional markets to-date. It has maintained its position in the top three markets overall, with a total of 92,162 arrivals being recorded till August 2019. Tourist arrivals were recorded as 69,787 for the same period in 2018, which shows a growth of 32.1% this year.