On an invitation by Maldives Marketing and Public Relations Corporation (MMPRC), a team of journalists from Australia has arrived in the Maldives. The purpose of this trip is to create awareness of destination Maldives in Australia, reach a wider audience, feature the products of Maldives and highlight on Maldives’ sustainable tourism initiatives.
This is the 15th group to arrive in the Maldives as part of a series of familiarization trips organized by MMPRC. The aim of these trips is to further increase the exposure for the destination in the international markets. The team is expected to visit both local islands and resorts from 20th October 2019 to 26th October 2019.
The team will be staying with Secret Paradise, on vessels provided by Yacht Maldives and at Emerald Maldives Resort & Spa. In this trip, the team would experience the different styles of products that are available in the Maldives, ranging from guesthouses in the local islands and resorts to life on the ocean aboard liveaboards.
The team is comprised of writers from well-renowned publications such as Escape, West Australian, Marie Claire, WHO Magazine and Traveller. Their experiences would be featured as articles and photographs in their respective publications in Australia.
Based on the tourist arrival figures this year, Australia remains amongst the top 10 source markets for the Maldives. It’s ranked as the 10th biggest source, with 2.3% of the market share. The number of arrivals was recorded as 26,496 from January to August 2019 which is a 10.7% increase from the same period of 2018. Through our series of FAM trips, MMPRC hopes to reach wider audiences in these markets to promote the Maldives.