The Maldives Marketing and PR Corporation Ltd (MMPRC) has been officially renamed as Visit Maldives Corporation Limited, following a presidential decree issued yesterday. The move marks a formal shift to align the organisation’s name with its internationally recognised tourism branding.
The decree also mandates changes to the company’s statutes and operational framework, signalling a broader restructuring beyond just the name. While the rebranding effort retains the familiar ‘Visit Maldives’ identity used in global tourism campaigns, minor updates have been introduced to the brand’s logo to reflect the change.
MMPRC was originally established in March 2010 with the mandate to promote the Maldives as a high-end travel destination. Over the years, the ‘Visit Maldives’ brand has become the face of the country’s tourism outreach efforts internationally.