NewsJune 17, 2020

PATA to Launch Dream to Travel Festival

Pacific Asia Travel Association (PATA) will be launching the Dream to Travel Festival, an online event that brings together travel trade businesses worldwide to learn, network, and celebrate the power of travel during these challenging times.

The virtual event, unifying the travel trade through the infinite possibilities of the digital experience, will run for four weeks across time, space and borders from June 22-July 17, 2020.


“During these challenging times for the travel and tourism industry, we didn’t want to launch just another virtual event but a platform to truly engage, inspire, and spark ideas that address some of the challenges and issues we are facing today,” said PATA CEO Dr. Mario Hardy. “The festival provides a platform for the travel trade community to gain new insights, meet experts and peers, and showcase and browse products from all over the Asia Pacific region and beyond. In addition, we wanted to adapt the idea of networking in a fun and engaging manner through live experiences and virtual hangouts. This is the perfect opportunity for our industry to come together and work towards a more responsible and stronger travel and tourism industry.”

The Dream to Travel Festival will welcome both B2B and travel trade industry stakeholders to attend on a complimentary basis, and comprises three key elements:

1. Dream to Travel Forums
Get a front-row ‘seat’ of the latest updates from both public and private sectors of tourism. Be inspired by influential speakers.

2. Digital Showroom and Community Hub
Connect with the travel trade worldwide, browse or showcase the latest products, and access Festival links and recordings.

3. Live Experiences, Virtual Hangouts & Giveaways
Where there’s a will, there’s a way. Re-think how cultural exchange and meet-ups can be adapted for a virtual, socially distanced world.

The schedule of events will be similar to a festival calendar rather than a full-day event, with games and activities included to provide the opportunity to network, socialize and have fun. Each week of the festival will be dedicated to a specific theme (Trust, Courage, Wellbeing and Infinite Possibilities) and to a specific destination.