NewsDecember 6, 2023

SIMDI Beverage Hosts Exclusive Launch Event for Flor de Caña Rum at Waldorf Astoria Maldives

SIMDI Beverages, the authorised distributor for the renowned rum brand Flor de Caña, collaborated with Waldorf Astoria Maldives to host an exclusive launch event. The event brought together esteemed guests, including Flor de Caña APAC Brand Ambassador Rob Scott and various food & beverage managers from different resorts.

The collaboration between Waldorf Astoria and SIMDI Beverages marked a groundbreaking venture, signifying the launch of the exquisite Flor de Caña rum in the Maldives. Together, they have elevated industry standards, redefining the very essence of indulgence through their unparalleled offerings. This partnership further exemplified their unwavering commitment to excellence, delivering top-tier quality and exceptional experiences to their guests, setting a new benchmark for sophistication and luxury.


With his vast knowledge and passion for the brand, Rob Scott engaged the audience with captivating tales of the rum’s rich history and legacy. Attendees were enthralled as he shared insights into the craftsmanship and dedication that go into every bottle of Flor de Caña.

The event served as a unique opportunity for food & beverage managers from different resorts to come together and explore the exquisite flavours of Flor de Caña. The attendees were treated to an exceptional tasting experience, where they savoured the distinct notes and aromas that make Flor de Caña a world-class rum.

Flor de Caña, the renowned Nicaraguan rum brand, boasts a rich heritage dating back to 1890 when Italian explorer Alfredo Francisco Pellas Canessa established the distillery at the base of Nicaragua’s San Cristóbal volcano. Embracing its familial legacy, Flor de Caña has remained family-owned for generations. Notably, the brand is not only celebrated for its exceptional rums but also for its commitment to sustainability. Their dedication to environmental consciousness and social responsibility is evident in every aspect of their operations. Flor de Caña oversees the entire rum production process, from cultivating the sugarcane in their single estate to bottling the final product, ensuring sustainable practices at every step.

Moreover, Flor de Caña stands as a pioneer in the industry, being the world’s first Carbon Neutral and Fair-Trade certified spirit. The brand’s distillery operates solely on 100% renewable energy, and since 2005, they have planted over 950,000 trees, making a significant impact on reforestation efforts. Additionally, their commitment to their employees and their families shines through, offering free education and healthcare services since 1913.

“Flor de Caña is not just a rum; it’s a tradition, a story of passion and perfection,” said Rob Scott, the APAC Brand Ambassador of Flor de Caña. ” “From the fertile soils nourished by the San Cristobal volcano to the meticulous ageing process in ex-bourbon casks, our rum embodies purity and authenticity. We don’t rush nature; we let time and natural elements do their work, creating a product that stands tall in the world of premium rum. As you savour its flavours, remember, it’s not just a drink; it’s a story of passion, quality, and the beauty of simplicity in the heart of Nicaragua.”

Flor de Caña, a brand renowned for its premium quality and exceptional taste, has found a new home in the hearts of rum enthusiasts in the Maldives. The launch event at Waldorf Astoria Maldives was a celebration of craftsmanship, heritage, and the art of indulgence, leaving attendees with a newfound appreciation for the world of fine spirits.

About SIMDI Beverages

SIMDI Beverages was developed in the 1980s with the aim of providing the hospitality industry with the best possible support service in the supply and distribution of beverages. Today, SIMDI is engaged in marketing and distributing the full range of beverages to the resort market. With over 40 years of service, SIMDI Group is one of the leading hotel and resort suppliers in the Maldives, representing over 200 brands and providing over 15,000 products and services.

About Waldorf Astoria Maldives

Nestled among white sands and crystal blue waters, the Waldorf Astoria Maldives Ithaafushi resort is a 40-minute yacht journey from Velana International Airport. From 10 celebrated dining venues, including Michelin-starred chefs and Terra, the only private hand-crafted bamboo dining pods in the Maldives, a world-class spa sanctuary, the first Aqua wellness centre of its kind in the Maldives, and an exclusive Private Island, the resort offers a plethora of activities for all generations. The resort features 119 beach, reef, and overwater villas with private pools, including the Ithaafushi private Island, complemented by world-class facilities for a unique and memorable stay. Ithaafushi – The Private Island is the largest Maldivian private island spanning 32,000 square meters in the heart of the Indian Ocean and accommodates up to 24 guests across two elegantly designed villas and one four-bedroom residence, perfect for bonding with loved ones or celebrating life’s significant milestones with close friends. Waldorf Astoria Maldives Ithaafushi is a part of Hilton, a leading global hospitality company. Experience Waldorf Astoria by booking at or Hilton Honors mobile app. For bookings at the Private Island, visit this link.