NewsJuly 2, 2020

Soneva Names Aisha Ali as its New Director of Sales for Maldives DMCs and GCC Market

Soneva, the award-winning luxury resort operator, recently announced the appointment of Aisha Ali as Director of Sales – Maldives DMCs and GCC Market. Aisha will be based in Malé, Maldives.

Aisha’s career in the hospitality industry began in 2006 when she was hired in a reservations position for Soneva Gili (now Gili Lankanfushi). In 2009 she joined the Six Senses Resorts & Spas team as a Sales & Marketing Executive, working on sales for Soneva Fushi, Soneva Gili, and Six Senses Laamu until June 2012 when Six Senses was sold. Aisha continued working in the roles of Sales & Marketing Executive and Sales Manager for Soneva Resorts until 2016.

Aisha went on to work for Anantara as the Assistant Director of Sales for Anantara Kihava in the Maldives. There she spent the next two years developing the resort in the Middle Eastern, Chinese and Indian markets, whilst also supporting three other Anantara resorts.

In 2017, she left the resort life and moved back to Malé to spend more time with her daughter. Later, Aisha joined a new B2C travel company called Premier Destination, where she was responsible for launching the brand and establishing it as a high-end, luxury B2C travel company in the Maldives. She also led the overall operation of the company for over three years.

Nationally, only 4% of the workforce in resorts in the Maldives is female, compared to women constituting 45% of the workforce in industries such as education, healthcare and the civil service. The ‘Women in Soneva’ initiative is a recruitment drive aimed at achieving a more balanced representation of female Hosts at Soneva in the Maldives and Thailand. Currently at Soneva Fushi female Hosts make up 14.3% of the workforce, while the target is 30%; Soneva Jani is at 18.26%, with a target of 30%; and Soneva Kiri is at 38%, with a target of 45%.

For Soneva to meet its target of being the best employer of women in the Maldives, the resorts have been implementing the following measures:

  1. Aim to improve conditions in the workplace for women and beat the trend of low ratios of female employees in Maldivian resorts.
  2. Make Soneva Jani and Soneva Fushi feel as secure and safe as possible for women Hosts.
  3. Offering secure women-only accommodation, sitting room and washing areas
  4. Ensuring appropriate structures and processes to deal with issues surrounding sexually inappropriate behaviour and sexual harassment.
  5. Offer Gender Awareness training for all Hosts to understand the responsibility they have to their fellow men and women, and act accordingly.
  6. Ensuring at least one women’s activity a month in the Host Activity Calendar.
  7. Providing a wide selection of women’s products at resort canteens