The Rise of Guangdong Luxury Travel: Sunny’s Vision for Connecting China to the Real Maldives

When it comes to authentic storytelling, luxurious travel curation, and an unmatched passion for the Maldives, few names resonate as powerfully as Sunny, the founder of Guangdong Luxury Travel. Over the past decade, she has emerged not only as one of China’s most influential luxury travel Key Opinion Leaders but also as a trusted bridge between Chinese high-net-worth travellers and the dreamlike escapes of the Maldives. Her name has become synonymous with integrity, premium service, and island experiences that go far beyond the ordinary.

Sunny’s journey into luxury travel began in 2013 with a romantic trip to the Maldives, a personal getaway that she now calls her “life’s turning point.” What started as a vacation quickly evolved into a lifelong passion. Enchanted by the islands’ pristine beauty, warm hospitality, and cultural richness, she felt compelled to share that experience with the Chinese travellers. Today, Sunny is recognised for her deep destination knowledge, client-first service philosophy, and commitment to transparency, what she calls “what you see is what you get” travel. Driven by a dedication to honesty and quality, Sunny founded Guangdong Luxury Travel in 2017 to deliver bespoke luxury vacations that resonate on a deeper level. Since then, her agency has become a trusted name for authentic and immersive Maldives travel experiences among Chinese travellers. Sunny’s deep knowledge and dedication have been recognised by the Maldives Tourism Board, which honoured her as China’s only “Excellent Travel Recommendation Officer.” Through Guangdong Luxury Travel, she offers expert guidance to Chinese travellers, leading them to experience the Maldives’ true spirit firsthand.

With over 12 years of industry experience, Sunny has explored over 70 islands and stayed at over 30 luxury Maldivian resorts, often for extended stays to conduct in-depth evaluations. In 2024 alone, she spent more than 60 days in the Maldives and has already surpassed 50 days in 2025. Through her popular platform, @Luxury Travel International Sunny, she shares immersive hotel vlogs, room tours, family tips, price guides, and destination insights. With 1.2 million loyal followers, Sunny’s original, in-depth content empowers confident bookings with a “what you see is what you get” approach.

From Firsthand Insights to True Luxury: The Guangdong Luxury Travel Experience

Guangdong Luxury Travel, founded by Sunny, has emerged as a leading name in China’s outbound luxury travel sector, with a speciality in premium island destinations. Supported by a team of over 150 professionals, including travel designers, digital creators, and customisation experts, the company offers personalised 1-on-1 service paired with authentic destination insight. Its unique blend of professional travel planning and content-driven influence has earned it the trust of a high-end clientele seeking transparency, creativity, and tailored experiences.

The Maldives stands as the company’s flagship and most successful destination. In 2024, with over 25,000 room nights sold,  85% in ultra-luxury resorts,  the agency has become a key driver of Chinese demand to iconic properties such as Waldorf Astoria Maldives, Joali Maldives, and Cheval Blanc Randheli, with Waldorf Astoria and Joali alone exceeding 1,300 room nights. This success has earned the agency multiple accolades, including the 2025 Best Agency Island Resort award and Excellence Partner recognition from the Maldives Tourism Board. Sunny has also been named the Maldives Excellence Travel Recommendation Officer, further strengthening ties between the agency and the destination. In 2025, Guangdong Luxury Travel co-hosted the “Shenzhen–Maldives Tourism Exploration and Industry Progress” seminar with the Maldives Tourism Board, showcasing its industry influence.

Guangdong Luxury Travel offers a diverse range of premium travel solutions tailored to different lifestyles and preferences. These include Family Vacations for parents traveling with young children, Light Luxury Independent Travel for flexible, self-paced itineraries, High-End Private Customisation for private jets, islands, and cruises catering to VIP clients and celebrities, and Corporate Team Building for leading enterprises. What distinguishes the company is its commitment to delivering a “what you see is what you get” experience, supported by over 80 customisation experts and thousands of real-time social media reviews and visual content produced by Sunny and her team.

This success is powered by Guangdong Luxury Travel’s three-pronged operational model: Product, Operations, and Sales. The Product team rigorously selects top-tier hotels and destinations while refining key selling points and empowering sales staff. The Operations team executes precise omnichannel marketing and produces high-impact visual content to build trust and drive interest. The Sales team capitalises on this synergy to shorten booking cycles and improve conversions. With this model, Guangdong Luxury Travel has earned recognition as a Top 10 Quality Outbound Travel Service Provider, a Virtuoso member, and a preferred partner of global tourism boards, including those of Fiji, Saudi Arabia, and others, continuing to set the benchmark for high-end, customised travel from China, with the Maldives at the core of its global success.

From bespoke jet-set escapes to family-focused retreats and VIP itineraries, Sunny continues to shape the future of not only island but also global travel for China’s luxury segment. With the Maldives as both her personal and professional anchor, her approach blends heartfelt storytelling, transparent guidance, and curated service, redefining how luxury travel is experienced and trusted. For tourism partners and destination stakeholders, collaborating with Sunny and Guangdong Luxury Travel means gaining access to one of China’s most respected and results-driven luxury travel channels.