NewsAugust 19, 2023

Travellers Willing to Pay 10% Higher Prices for Sustainable Travel, Report Reveals

The latest report from Euromonitor International has revealed that nearly 80 per cent of travellers are willing to incur an additional cost of at least ten per cent in order for their travel to be less damaging to the environment, even in light of the ongoing cost-of-living crisis.

In addition, the Euromonitor Sustainable Travel Index 2023 also states that 41 per cent of travellers are open to paying a premium of over 30 per cent for experiences related to adventure and eco-tourism, reports.


In the Sustainable Travel Index 2023, Europe dominates, thus occupying the 17 main positions. The first place is occupied by Sweden, closely followed by Finland in second place and Austria in third place.

As for the countries that have improved during the last five years, Egypt and the Maldives have shown remarkable improvements. This recovery has facilitated an increase in average spending per arrival, thus contributing to increased value generation through tourism, ultimately benefiting local communities.

Melbourne has positioned itself at the forefront of sustainability within Euromonitor’s Top City Destinations Index, setting an ambitious goal of achieving net zero emissions by 2040.

Featured Cover Image: Kudadoo Maldives Private Island