The United Nations World Tourism Organization (UNWTO) has released guidelines for strong and sustainable recovery for world tourism industry.
The guidelines were formed in consultation with the Global Tourism Crisis Committee. It aims to support governments and private sector to recover from unparalleled crisis. The guidelines will to help tourism sector to comeback stronger and more sustainably from COVID-19.
“The guidelines provide both governments and businesses with a comprehensive set of measures designed to help them open tourism up again in a safe, seamless and responsible manner,” according to Zurab Pololikashvili, Secretary-General of UNWTO. “They are the product of the enhanced cooperation that has characterized tourism’s response to this shared challenge, building on knowledge and inputs from across the public and private sectors and from several UN agencies as part of the UN’s wider response”.
The UNWTO Guidelines also highlight the opportunity to foster a digital transformation of destinations, as UNWTO strengthens its partnership with Google, to embrace innovation and the digital transformation of global tourism.
Moreover, the role of technology in promoting social distancing in hotels and tourist destinations is also highlighted in the guidelines.