NewsJuly 13, 2025

Visit Maldives Unveils Enhanced Logo and Brand Identity

The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has unveiled an enhanced logo and updated brand identity, representing a thoughtful refinement of the iconic Maldives destination brand. These are minor yet purposeful changes, aimed at ensuring a more unified and impactful visual presence across all platforms.

The enhanced logo incorporates subtle adjustments in colour tones and a more prominent logotype, designed to create stronger visibility — particularly in high-exposure placements such as outdoor advertising. While the overall look remains familiar, these enhancements are intended to strengthen brand recognition and visual consistency.

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In addition to the logo update, refined brand guidelines have been introduced. These include updated fonts and simplified design elements, with a greater emphasis on destination-focused imagery and reduced reliance on supplementary graphics — ensuring a cleaner and more cohesive visual language in all communications.

These enhancements reflect Visit Maldives’ continued commitment to presenting the Maldives as a world-class destination while preserving its essence as a globally loved brand.

The updated logo and branding elements have officially come into effect as of 6th July 2025 across all platforms and mediums.