Maldives Marketing and Public Relations Corporation (MMPRC) Managing Director, Thoyyib Mohamed said that 2021 will be the year where Visit Maldives will lead the nation’s efforts in uniting all tourism stakeholders to try and achieve pre-pandemic arrival numbers.
During the TTM Travel Summit 2020, answering to a question regarding how MMPRC can give equal visibility and opportunity to local island tourism segment, while Maldives being positioned as a luxury brand, Thoyyib reiterated that local island tourism gives tourists a chance to explore Maldives in a different light. He said that as part of the key marketing strategy, guesthouses are being promoted along with resorts and liveaboards. “We promote Maldives as a premier destination along with various options and experiences,” Thoyyib stated.
With the reduction in membership fees, Thoyyib encouraged guesthouses to join MMPRC members to reap opportunities and exclusive coverage on its social media platforms, website and through other global marketing campaigns as well. “Promotion of experiences, especially for the local islands as well, is an important first step for the development of the guesthouse segment,” he said “There are lots of things we can do, we are doing and next year will be different.”
Thoyyib pointed out that Maldives is geographically scattered and distanced, making the destination safest and this is the key at the moment. In the everchanging world, MMPRC is keeping a constant track of trends and demographics and adapting. The works at MMPRC underwent complete re-strategization to direct all marketing efforts to constantly be visible for all markets. “We have not taken a step back,” he said.