NewsAugust 28, 2019

Seaside Finolhu appoints Edyta Peszko as Sales and Marketing head

The newest addition to the German company Seaside Collection, the Baa Atoll-situated Seaside Finolhu has appointed Edyta Peszko as its Director of Sales and Marketing.  She will be responsible for leading and further improving all aspects of commercial, marketing and brand positioning of Seaside Finolhu.

Edyta joins from Minor Hotels, where she held the position of Cluster Director of Sales & Marketing at Anantara Dhigu, Anantara Veli and Naladhu Private Island Maldives. Prior to relocating to the Maldives, Edyta held senior managerial sales and marketing roles with Diethelm Travel Group, AccorHotels and Hotelbeds while based in Bangkok, Thailand.

Originally from Poland, Edyta has been working in Asia for 18 years and she brings extensive experience from the international hospitality and travel sectors.  Her passion and strength in driving sales, generating business leads, developing and managing client relationships has been recognized by Corporate Maldives, landing her a spot in the Top 20 Most Influential Sales & Marketing in the Maldives last year.

“It is great to welcome Edyta to the growing Finolhu Family.  While she will oversee and direct all aspects of Sales and Marketing activities in the property, from planning to implementation, she will also be working closely with me in taking Seaside Finolhu to a global level,” said Marc Reader, General Manager of Seaside Finolhu.

Edyta possesses great leadership skills, strong dedication for excellence and a talent for developing performing teams to maximize their full potentials.  Outside work, she enjoys yoga, traveling and trying new vegetarian restaurants.

Finolhu is the luxury hotel chain, Seaside Hotels, which now operates as Seaside Collection’s eleventh boutique property and its first in the Maldives.

German sibling hoteliers, Gregor and Anouchka Gerlach, purchased the resort after an extensive search for a winter-sun resort that would appeal to the European market.

Gregor Gerlach says: “Whilst the long stretches of beach, crystal clear waters and the abundance of marine life were almost enough to seal to the deal, it was also important that the resort aligned with the Seaside Collections’ brand values. Environmental protection is an important theme at the Seaside Collection and is something we have won awards for. Finolhu is largely self-sufficient and works closely with marine biologists and environmental experts, so it was a good fit for us.”

Finolhu, meaning sandbank, is considered one of the finest resorts in Baa Atoll, a biosphere reserve protected by UNESCO. An environmental study for each hotel on the Baa Atoll determines what can be built and how things need to be maintained. In addition to working closely with the Parley for Oceans organization, an in-house marine biologist takes care of the responsible interaction of guests and the environment. To avoid plastic pollution, Finolhu has created its own facility for bottling drinking water, it doesn’t use plastic straws and discourages guests from bringing plastic bottles to the resort.