The signing ceremony for ADEX back2blue Maldives Retreat 2023 as well as the Launching Ceremony for the ASIAN DIVER MAGAZINE Maldives Edition, the first of its kind has been held.
The event was held at Manhattan Business Hotel in Male’, with the Minister of Tourism, Dr. Abdulla Mausoom, gracing the event as the Guest of Honour. Many other high-level officials from the tourism industry as well as relevant associations and diving centers, hotels, resorts, domestic airline partners, were in attendance as well.
The ceremony began with the Signing Ceremony for the ADEX back2blue Maldives Retreat. The Asian Dive Expo (ADEX) is one of the largest and longest-running dive consumer and trade shows in Asia, with a history of 30 years. ADEX back2blue Maldives Retreat 2023 is specially curated for divers and non-divers such as scuba divers alike to embark on an adventure of a lifetime. The inaugural back2blue Maldives Retreat features diving expeditions to five different diving spots in the Maldives. Each of these diving spots selected for the retreat comes with its own unique packages, attractions, and marine life to look forward to.
This retreat celebrates the world’s transition to normalcy and invites everyone to enjoy the beauty and thrill the underwater world has to offer after three long years of tight regulations on diving expeditions. The Maldives is famous for its mesmerizing dive spots, attracting tourists from across the world. When the island nation’s tourism industry began, the destination was known as, first and foremost, a diving destination. This is a testament to the beauty that lies underneath the depths of the crystal-clear waters. The ADEX back2blue retreat hopes to allow other dive enthusiasts to experience this for themselves. ADEX’s vision and aim extends beyond experiencing the beauty of the underwater world; it aims to educate and inspire passion in people regarding marine conservation.
There are different packages available for the retreat with accommodation inclusive of 2-3 dives per day, depending on the package. The packages have a stay duration flexibility from 3 nights to 7 nights, with ADEX back2blue’s hotel and liveaboard partners. In addition to this, Atolls World has announced there will be a discounted rate offered to those who register for this retreat through ADEX. The retreat stay period is from 18th March 2022 to 26th March 2023.
The second part of the ceremony focused on launching the ASIAN DIVER Maldives Edition Magazine. ASIAN DIVER Magazine is one of the leading Asian diving magazines and the official publication of ADEX. Established in 1992, the magazine was curated for serious divers who understood the mystery and challenges of the deep. It is published with the aim of creating a community of like-minded people, all passionate about preserving the recreational sport of diving.
20 years later, the magazine has become an international brand commended for the unique, piercing insights and perspectives it provides into the richest dive regions in the world – Asia. The magazine publishes quarterly issues with content focusing on industry members such as dive agencies, equipment manufacturers, and dive operators and instructors.
This year, ADEX and Atolls World is delighted to announce the first ever Maldives Edition of the ASIAN DIVER is in the works. At the ceremony, Atolls World revealed the cover design for the first issue of the ASIAN DIVER Maldives Edition, which is set to be launched at ITB Berlin in March 2023.
The CEO and Founder of ADEX, Mr. John Thet, shared a few words at the ceremony. He began by explaining the backstory behind the back2blue retreat. “In 2020, we came up with the vision of the back2blue retreat. One thing that impressed me with the Maldives is that the tourism industry continued to strive during the pandemic and continue providing opportunities for divers and travelers, even during the pandemic. That hard work has resulted in Maldives becoming the ‘World’s Leading Destination’ for the third year in a row. When I found out that Maldives’ tourism industry is celebrating its 50th anniversary, it made me think that we should celebrate it and back2blue together. Unfortunately, due to some reasons, we have delayed it to March next year. I really appreciate that a lot of partners are here, and I will try my best to promote everything.”
Furthermore, speaking of the ASIAN DIVER Maldives Edition, John commented he believes the magazine issues serve as a time lens for people, with all issues focusing on a unique topic, giving people information decades later as well. In addition to this, he shared the magazine seeks to introduce something new every 10 years or so. As such, he hopes to launch together with ADEX back2blue Maldives Retreat. The first issue of the ASIAN DIVER Maldives Edition will be published in February 2023 and presented as a giveaway before the back2blue retreat.
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