NewsMay 30, 2024

beOnd Airlines Wins “Cabin Concept of the Year” Award from Onboard Hospitality Magazine

beOnd, the world’s first premium leisure airline, was recognised with the “Cabin Concept of the Year” award for 2024 by Onboard Hospitality. The publication is widely renowned as a premier source related to airline experience, catering, and inflight entertainment. The awards are the most prestigious and reputable awards in the airline hospitality sector. 

The Cabin Concept of the Year award was voted for by readers of Onboard Hospitality Magazine and judged in person by a panel of esteemed industry experts. Previous award winners include Air New Zealand and Finnair.


Said Tero Taskila, CEO of beOnd: “We are thrilled to receive this prestigious award, and are grateful that the world is recognising the effort we have made for our unique, specially-designed cabin. Our seats are designed by the Italian company Optimares and feature premium Italian leather from the famous Poltrona Frau. Our cabin is beautifully luxurious, made from carefully curated materials, and incredibly airy. We encourage customers seeking a premium experience to try for themselves.” 

The award was announced at the World Travel Catering & Onboard Services Expo (WTCE) in Hamburg, Germany, on May 28, 2024. Lukas Hofmeister, head of sales in Europe, received the award on behalf of beOnd. 

Delivering a private jet-like atmosphere, beOnd has redefined air travel. Each flight delivers a seamless journey from the journey’s start to finish, embodying the epitome of luxury flying. The famous onboard menu, together with the renowned beOnd cabin service and modern and stylish cabin interiors, are designed to deliver the perfect travel experience and provide passengers with maximum comfort during their flight. Elegantly crafted lie-flat seats offer the perfect sanctuary for relaxation and rejuvenation. 

This summer, Beond will fly from Milan and Zurich to Dubai and from Riyadh, Dubai, Bangkok, Milan, and Zurich to the Maldives. The company aims to offer flights from across Europe, the Middle East, and Asia Pacific to the Maldives.