- COATI Global Sales Agency connects Maldivian resorts with Russian and CIS markets through sales representation, PR and B2B development.
- The agency launched WePresent, a signature initiative combining curated familiarisation trips with outbound business events for measurable results.
- WePresent is invitation-only, selecting high-performing travel professionals, media and content creators to promote participating properties long-term.
COATI Global Sales Agency has built a strong presence in the Maldives by connecting resorts with the Russian and CIS markets through sales representation, travel trade engagement, public relations, media relations, digital solutions and B2B development.
Active in tourism since 2014 and representing international hospitality brands since 2020, COATI operates from Moscow, Saint Petersburg and Almaty, supporting Maldivian properties with targeted market strategies, trade relationships and long-term growth across Russia and the CIS.
Beyond the Maldives, COATI also represents hospitality and tourism partners across destinations including Oman, India, Mauritius and Kenya, applying the same approach of market development, relationship-building and long-term commercial support.
This experience has also shaped the company’s latest initiative, taking its industry relationships beyond conventional sales meetings and into the destinations themselves.
Introduction of WePresent
Building on this foundation, COATI has introduced WePresent, a new signature initiative combining carefully curated familiarisation trips with outbound business events. Designed for hotels, resorts and destinations seeking meaningful and long-term results, WePresent goes beyond a one-time presentation or traditional familiarisation trip.
Created for selected travel industry professionals, WePresent provides an environment where destination experiences, industry conversations and strategic collaboration can develop into long-term partnerships and measurable business opportunities.
The WePresent concept was developed from nearly seven years of experience with traditional familiarisation trips, which can often lack sufficient preparation, structured education and pre- and post-trip follow-up. WePresent offers a more in-depth approach, helping participants understand each resort’s concept, positioning, strengths and target audience. Through workshops, first-hand experiences, networking, content creation and continued cooperation, participants are better equipped to present and sell participating properties effectively. Each project also includes participant commitments, COATI monitoring and follow-up reporting to support long-term commercial results for participating resorts.
Participation in WePresent is strictly by personal invitation. The COATI Global Sales team selects experienced and high-performing professionals based on their communication skills, sales results, market performance and ability to promote and sell participating products.
Participants may include leading travel agents, tour operators, destination management companies, representatives of digital and IT companies within tourism, journalists, bloggers and members of the media. By bringing together travel trade professionals, media representatives and content creators, WePresent functions as an integrated platform designed to generate broader and more targeted exposure for participating resorts.
First-hand experience gives travel professionals an understanding of a property that extends beyond its facilities and product details. Experiencing the atmosphere, service, dining, activities and overall character of a resort provides the knowledge needed to communicate its story more authentically to travellers.
For WePresent, this experience-led approach creates an opportunity to turn first-hand knowledge into stronger recommendations, more informed sales conversations and deeper connections between travel sellers and hospitality brands.
First Edition in the Maldives
The Maldives was selected as the destination for the inaugural edition of WePresent.
The programme was developed across two invitation-only departures and included a curated selection of Maldivian resorts: Fushifaru Maldives, Meyyafushi Maldives, SO/ Maldives and Madifushi Private Island Maldives.
The inaugural edition gave selected travel professionals the opportunity to experience the Maldives beyond the traditional trade show environment, while connecting participating resorts directly with professionals from key source markets.
Alongside destination immersion, WePresent incorporates resort inspections, product training, meetings with executive management teams, strategic networking, destination updates, content creation opportunities and discussions focused on sales and market development.
The programme is designed to encourage participants and hospitality partners to exchange knowledge, identify opportunities and explore strategies that can continue beyond the event itself.
Connecting the Maldives with Russia and CIS
The first WePresent edition also builds on COATI’s established expertise across the Russian and CIS markets.
By bringing selected travel professionals directly to the Maldives, the initiative gives participating resorts an opportunity to strengthen relationships with the people responsible for positioning, recommending and selling the destination within these markets.The format supports stronger product knowledge while creating a more direct connection between Maldivian hospitality partners and their travel trade networks.
The WePresent concept extends beyond the days spent in the destination. Participants are encouraged to translate their first-hand knowledge into future sales initiatives, marketing activities, content and continued commercial cooperation with participating properties.
Through this approach, COATI aims to create measurable value for both hospitality partners and travel professionals, turning destination experiences and new connections into sustained business relationships.
Future of WePresent
The Maldives represents the first chapter of a wider international vision for WePresent. Future projects are being planned in India, Kenya, Oman and other destinations represented by COATI Global Sales. Based on the results of future editions, COATI also sees the potential to develop WePresent as an annual initiative in the Maldives.
As the concept develops, WePresent aims to build a community centred on collaboration, innovation, shared expertise and long-term partnerships.
Through WePresent, COATI Global Sales Agency is extending its approach to representation beyond traditional sales and marketing, placing first-hand experience at the centre of travel trade engagement.
By bringing together the people who create, represent and sell travel experiences within the destination itself, WePresent aims to transform experience into understanding, connections into partnerships and first-hand knowledge into long-term business opportunities.
