As part of the series of roadshows planned by Maldives Marketing & Public Relations Corporation (MMPRC) the “ Journey to the Sunny Side “ commences in India. The roadshow is being held at five prominent cities in India, including Bangalore, Mumbai, Kolkata, New Delhi and Chandigarh from 24- 28 June 2019. Maldives Roadshow in India is the third event of this series as part of the marketing promotional activities conducted by MMPRC.
The five- city roadshow targets the Indian audience to maximize the Maldives brand exposure. This event will serve as a platform for Maldives tourism industry partners to showcase products and network with the top travel trade industry partners of India. 25 companies have participated in the Maldives roadshow in India 2019, to create potential opportunities and to further strengthen the relationship with Indian tour operators. In addition to the networking session during the event, a raffle draw winner will be chosen from each city to spend holidays in the Maldives, with sponsorship from Shangri-la’s Villingili Resort & Spa Maldives. The Maldives delegation is led by Deputy Managing Director of MMPRC, Ms. Aishath Neesha Mohamed Shahid. MMPRC has received excellent support from Maldives industry partners to the “ Journey to the sunny side “ series roadshow in India 2019.
The Indian market has seen tremendous growth in terms of arrivals to the Maldives in the past three years with a 9 percent growth in 2018 compared to the previous year. Indian market holds a 3rd place in terms of arrivals to the Maldives with a market share of 8.8 percent till May 2019. Moreover, as India ranks within the top five, with great accessibility to the Maldives, MMPRC plans to further strengthen the market with additional activities throughout the year.