NewsMay 6, 2024

Maldives Showcases ‘Sunny Side of Life’ at Arabian Travel Market 2024

The Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) is making a bold statement at the Arabian Travel Market (ATM) 2024, held at the Dubai World Trade Center from 6th to 9th May. The Maldives is joined by 123 travel and tourism establishments with a delegation of 253 representatives, all eager to showcase the nation’s unique charm to the travel world.

The Arabian Travel Market, now in its 29th year, is a cornerstone event for the Middle Eastern travel industry. ATM 2024, themed “Transforming Travel Through Entrepreneurship”, is a hub for forging connections, exploring opportunities, and driving innovation in the global travel sector. MMPRC’s participation is key to maintaining the Maldives’ prominence in the Middle Eastern market and driving tourist arrivals from the region.


The Maldives boasts a striking 517.5 sqm stand, designed to evoke the vibrant colors of a Maldivian sunrise and sunset.The booth offers a multifaceted experience, including meetings with travel trade representatives, media interviews, a 360-degree video booth showcasing the islands’ beauty, and dedicated cultural performances highlighting the Maldives’ rich heritage.

In addition to the stand, Visit Maldives is hosting several events at ATM 2024. The “Maldives Media Meet” press conference provides updates to key regional and global media, while exciting raffle draws offer the chance to win free holidays to the Maldives. It’s a testament to the nation’s global tourism appeal that the Maldives has received nominations in 4 categories of this year’s World Travel Awards.

The Middle East represents a key source market for the Maldives. MMPRC actively engages with the region through collaborative campaigns, media familiarisation trips, targeted marketing efforts, and strategic partnerships with airlines.