NewsApril 18, 2024

MMPRC Extends Deadline for Participation in ITB China 2024

Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) announced that Maldives has been chosen as the Official Destination Partner for ITB China 2024. Due to the positive industry responses, the deadline for Maldivian tourism industry partners to participate in the fair has been extended. Companies now have until Thursday, April 25th, 2024, by 1:00 PM to submit their applications to join Visit Maldives at this key trade fair.

ITB China, a leading B2B trade show focusing exclusively on the Chinese travel market, will be held from May 27th to 29th this year at the Shanghai World Expo Exhibition and Convention Center.


China remains a critical market for the Maldives tourism industry, having recently regained its position as the top source of arrivals following the reopening of borders. This extended deadline provides an exceptional opportunity for Maldivian tourism stakeholders to connect with key decision-makers and potential partners within the booming Chinese travel sector. MMPRC encourages all interested companies to submit their applications by the revised deadline.

For further details on participation, please refer to circular MMPRC-MKS/CIR/2024/44.