NewsOctober 16, 2023

MMPRC Promotes Madives’ Underwater Beauty at EUDI Show 2023

Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced its debut participation at EUDI Show 2023 along with 7 industry partners, showcasing the Maldivian underwater beauty in Italy. The EUDI Show is the most important European exhibition event dedicated to the world of diving. This year’s event is being held in BolognaFiere from 13th to 15th October 2023. The European Dive Show (EUDI) is an important B2C event in the diving industry, creating business opportunities for divers, liveaboard and adventure enthusiasts and sustainability conscious travellers.

This fair provides opportunities for the industry to present their products and services to a wide audience and showcase their latest travel plans to consumers. It also offers excellent collaboration opportunities and chances to strengthen relationships with new partners.


Throughout the event, MMPRC aims to increase penetration for various products which are dive focused including liveaboards, resorts and guesthouses. The stand activities at the fair include in-person meetings with specialised diver operators and agents, distribution of promotional materials and collection of market intelligence in relation to dive and water sports through meetings and consumer surveys.

The Maldives tourism sector has deep-rooted ties with the Italian market, dating back to its inception when the first Maldives visitors were Italians, establishing enduring connections between its destination and the Italian market. Italy is currently ranked in the top 10. As of October 2023, we have welcomed over 84,093 travellers from the market to the Maldives, which is a 36% increase in arrivals compared to the same period last year.