NewsFebruary 24, 2024

MMPRC Strengthens Destination Presence in the Indian Market at SATTE 2024

Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) strengthens its destination presence in the Indian market at SATTE 2024 alongside 57 representatives from 34 companies from the Maldives tourism industry. This event is being held from 22nd to 24th February 2024 at India Expo Mart, Delhi.

SATTE has established itself as the biggest networking forum for the travel and tourism industry in South Asia. Visit Maldives is showcasing the unique beauty and the distinctive experiences of the Sunny Side of Life as a short-haul holiday destination for Indian travellers at this event.


SATTE 2024 provides an extensive platform for industry leaders and travel trade partners to connect, network, and showcase their products and services. Participation in this event assists in sharing the latest updates about the destination, the unique selling points of the country’s tourism products and the various experiences available in the Maldives with the participating travel trade representatives. Additionally, it provides numerous opportunities for industry partners to disseminate the latest information about their individual properties and unique offers.

Visitors can expect a range of activities at the Maldives stand at SATTE 2024, including meetings with key travel trade professionals and other partners, along with media interviews. Free holiday getaways will also be given to the lucky winners through a raffle.

India was the top source market to the destination last year, with 208,876 arrivals received by 31st December 2023, which is 14.4 per cent of the total market share. MMPRC consistently conducts various marketing activities targeting this market to maintain destination momentum. Several marketing activities are planned to be held throughout 2024 for this market as well. These marketing activities ensure that the Maldives remain a top-of-mind destination for the Indian market.