NewsApril 25, 2024

Thaaif Ahmed Appointed as Director of Sales & Marketing at Avani+ Fares Maldives Resort

Avani+ Fares Maldives Resort, part of Minor Hotels, announced the appointment of Thaaif Ahmed as the Director of Sales & Marketing, effective 1 May 2024.

Thaaif brings nearly two decades of experience in the hospitality industry, with a significant portfolio of roles within Minor Hotels. His career includes serving as the Director of Sales at NH Collection Maldives, where he played a pivotal role in driving revenue growth and fostering strategic partnerships.


Throughout his tenure, Thaaif has demonstrated exceptional leadership capabilities and a profound understanding of the industry landscape. His strategic prowess and collaborative approach have consistently delivered outstanding results, making him a respected figure within the organisation.

In his previous capacity as Cluster Director of Sales, overseeing Anantara Dhigu Resort Maldives, Anantara Veli Resort Maldives, and Naladhu Private Island, Thaaif contributed to the success and growth of the brand.

As he assumes the role of Director of Sales & Marketing at Avani+ Fares Maldives Resort, Thaaif is poised to leverage his wealth of experience and expertise to drive brand positioning, enhance revenue streams, and elevate the overall guest experience. His appointment underscores the resort’s commitment to excellence and innovation in the hospitality sector.

Please join Stuart De San Nicolas, Cluster General Manager of Anantara Kihavah, Avani+ Fares and NH Collection Havodda, plus Riaan Drever, General Manager of Fares, in congratulating Thaaif on his well-deserved promotion. The resort expresses gratitude to Paul Counihan for his support during their pre-opening and opening stages. Paul will transition to focus on Anantara Kihavah, their sister property in Baa Atoll, while Thaaif assumes leadership at Avani+ Fares Maldives.

Set on the natural tropical island of Fares and surrounded by the UNESCO Biosphere Reserve’s deep blue hues, the resort offers an abundance of aquatic adventures as well as pristine sandy beaches for pure relaxation. With 176 stylish villas, pavilions, and studios, Avani+ Fares welcomes couples and honeymooners, as well as families and groups, with a focus on multi-room accommodation.

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or call +960 660 1660.