In order to maintain destination presence and promote Maldives as a safe haven across the Swiss market, Visit Maldives has successfully concluded a joint webinar with Qatar Airways on 17th June 2021. The main objective of the webinar was to educate travel trade on the latest updates of the destination and maintain the destination presence. The webinar highlighted information on the destination and provided the latest information regarding resumption of Qatar Airways flight routes to Maldives via Switzerland.
The information provided to the travel trade highlighted that the Maldives is one of the safest destinations to travel during this time due to the unique geographic isolation of the islands, the one-island-one-resort concept together with the stringent health and safety measures in place. Additionally, information on the latest travel updates, including entry requirements, departure and arrival procedures were shared with the participants. Representatives from Qatar Airways presented connectivity details between the market and destination. A raffle was conducted at the end of the webinar sponsored by Cora Cora Maldives. The lucky winners were awarded a 5 night holiday for 2 on an all-inclusive basis at the premium resort. The webinar concluded with a Q&A session
This webinar is carried out specifically for the Swiss market following a successful joint webinar held earlier this year in March, with Qatar Airways for the German, Swiss and Austrian markets with a turnout of over 400 agents. Activities in the pipeline for the Swiss market include familiarization trips, print advertisements, digital media advertisements, joint campaigns with industry stakeholders and destination e-learning travel trade partners.
The Swiss market is currently amongst the top source markets of tourist arrivals to the Maldives. Over 5,180 travelers have arrived in Maldives from the Swiss market as of April 2021. With direct connectivity between Male’ and Zurich through Edelweiss airlines, Switzerland plays an important role in achieving pre-pandemic arrival figures. The Maldives welcomed a total of 457،747 travelers as of 3rd June 2021.