Visit Maldives hosts a group of journalists from the US market from 9 th to 16 th June 2021. This is the first familiarization trip conducted for the market this year and the purpose is to promote the destination as a safe haven for the travelers, highlighting the unique geographical formation of the Maldives as well as the safety measures in place.
The stay for the trip is arranged at Robinson Club Noonu, LUX* North Male’ Atoll and Kuramathi Maldives, with the 3 properties focusing on the theme of “Maldives as a safe haven”. Activities highlighting the natural beauty and the luxury aspects of the destination will be carried out during this trip to target the high-end travelers of the US market. The team is comprised of journalists who will have their content appear on major publications in online and offline channels such as Travel & Leisure, TripSavvy.com, Forbes, Insider Travel, LA Style, Citizen-Femme.com, TravelAge West and Travel Pulse to name a few. A combined circulation of over 500,000 print readers is reached with over 78 million on online channels.
This familiarization trip is in line with the strategies for the US market to create exposure and advertise focused segments of the destination. There are several other activities in the pipeline for the US market this year such as familiarization trips for influencers, joint marketing promotions with tour operators, virtual roadshow, webinars and participation in virtual and physical fairs such as the Ultra Summit show taking place in the upcoming month.
Despite the ongoing pandemic, steady growth has been observed from the US market, ending the year 2020 with 19,759 arrivals ranking as the 8th source market of tourist arrivals. As of 3rd June 2021, 15,914 arrivals were recorded from this market, ranking as the 6th market of top tourist arrivals for the year.