NewsMarch 6, 2024

Visit Maldives Participates in ITB Berlin 2024 with 214 Representatives From the Maldives Tourism Industry

Maldives Marketing & PR Corporation (MMPRC/Visit Maldives) is participating in ITB Berlin 2024 alongside a delegation of 214 representatives from 107 Maldivian tourism companies. Taking place from March 5-7, 2024, in Berlin, Germany, the Visit Maldives team is joining hands with the Minister of Tourism, delegates from the Ministry of Tourism, industry partners and other government tourism bodies in a powerful demonstration of the country’s commitment to advancing the travel and tourism industry.

Visit Maldives aims to foster strong connections with travel trade partners from Germany and across the globe at ITB Berlin 2024. Sharing the latest updates on the evolving Maldivian tourism landscape and its diverse offerings will be a key focus, while conducting productive one-on-one meetings in person remains a crucial part of this activity. Visit Maldives is seeking to solidify the Maldives’ position as a top-tier holiday destination for German travellers and provide a platform for participating stakeholders to showcase their individual tourism products and properties.


Visitors to the spacious 504 sqm double-decker Maldives stand will embark on a journey to the heart of the island nation. The captivating design and imagery showcase the diverse experiences, rich culture, and heritage that await travellers in the Maldives. Additionally, the stand features 104 co-exhibitor counters, 60 B2B meeting tables, and captivating LED screens displaying mesmerising experiences that will leave visitors yearning to explore the World’s Leading Destination firsthand.

Throughout the event, the Maldives stand will be a hub of engaging activities. B2B meetings facilitate valuable business connections for industry partners, and cultural performances bring the vibrant Maldivian culture to Germany. Gastronomic experiences showcase the culinary delights of the Maldives, featuring food preparation, presentations and tastings. Displays of authentic Maldivian creations showcase the country’s rich heritage and craftsmanship, while 360-degree camera experiences will offer a truly immersive glimpse into the beauty of the Sunny Side of Life.

Beyond the stand, Visit Maldives has meticulously planned several events on the sidelines of ITB Berlin 2024 further to enhance the Maldives’ presence at the fair. The Maldives Media Meet, held on March 5th, will connect with leading media representatives from Germany and around the globe, providing them with the latest destination updates and generating excitement. This media meet will also highlight the government pledges and country’s commitment to diversification, sustainability, commitment and new initiatives. In addition to the Chief Executive Officer and Managing Director of Visit Maldives, Ms Fathmath Thaufeeq, speakers at the event are Minister of Tourism Honourable Ibrahim Faisal, the President’s Advisor on Tourism Development Mr Mohamed Khaleel, and the Chairperson of the MMPRC Board Ms Ayesha Nurain Janah. The speakers will provide valuable insights on ongoing travel trade efforts and future prospects within the Maldivian tourism industry.

Germany has been reliably in the top 10 markets for the Maldives for decades, currently ranked at the 5th spot with 27,563 visitors till 3rd March 2024. Visit Maldives has a comprehensive marketing strategy planned for Germany. Visit Maldives engages in social media campaigns to connect with potential visitors and industry partners, while joint marketing programmes with tour operators (JMPs) further elevate the destination’s reach. In the remainder of this year, collaborative efforts with the German Travel Association (IMM Germany) will strengthen industry partnerships, while targeted airline campaigns will encourage travel from Germany to the Maldives. Familiarisation trips (FAM trips) for travel professionals will offer firsthand experience, and advertising in high-end print media will reach a targeted audience of potential travellers. Active engagement with the Maldives Representative Office in Germany will ensure effective communication and collaboration, while influencer FAM trips will leverage the power of social media to reach a wider audience.

ITB Berlin presents an ideal platform for Visit Maldives to showcase the Maldives on a global stage. As the leading travel trade fair, it attracts over 160,000 visitors and connects participants with more than 90,000 industry delegates and 3,000 international media representatives. This allows the Maldives to reach a vast audience of potential visitors and industry partners, educate and create wider destination awareness, promote the Maldives as a top-of-mind destination for a diverse range of travellers, and engage in valuable partnerships. Visit Maldives is eager to showcase the Maldives’ unparalleled beauty, diverse offerings, and commitment to responsible and sustainable tourism at this prestigious event.