NewsDecember 8, 2019

Alitalia: customer satisfaction increases, assuring two awards from renowned Global Traveler magazine

Italian airline, Alitalia’s customer satisfaction increases over the last two years that landed them with two awards from renowned Global Traveler magazine. In addition to this, the airline’s Magnifica business class seat and onboard meals have also been recognized as the best in the world by over 20,000 frequent travelers.

The customer satisfaction of Alitalia travelers has increased in 2019 compared to the last two years. The latest surveys show that in the period between January and November 2019, the percentage of satisfied passengers (those who expressed an “excellent”, “very good” or “good” rating) reached 88.2 percent, registering a growth by 2.5 percentage points versus the same period of 2018 and by 5 percentage points compared to 2017. Even the net promoter score (customers’ propensity to recommend Alitalia to friends and relatives, based on their experience) has achieved record results in the eleven months of 2019 with an increase of 7.1 percentage points compared to 2018 and of 16.5 points compared to the same period of 2017.


Confirmation of the growing travelers’ satisfaction with Alitalia services comes from the American monthly magazine Global Traveler. In the sixteenth edition of the “GT Tested Reader Survey Awards” – in-depth traveler survey on excellence in the travel and tourism industry conducted by the renowned magazine – more than 20,000 frequent flyers evaluated Alitalia’s Magnifica long-haul business class seat and meals served on board as the best in the world in 2019.

Frequent travelers awarded Alitalia with two prestigious prizes even this year. Global Traveler readers selected, for the second consecutive year, the comfort of Magnifica’s lie-flat seats upholstered in Poltrona Frau leather and equipped with massage function as “Best Business-Class Seat Design”.

Alitalia was also awarded “Best Airline Cuisine” for the quality of the meals served on board, paired with award-winning Italian wines. The award reaffirms Alitalia’s constant commitment to improving its catering with the aim of telling Italy through a journey in its most characteristic culinary excellence. The Italian airline received this prize for the tenth year in a row thus entering the Global Traveler Hall of Fame of the most awarded airlines.