Local private company, ‘The Beyyaa’ has launched a campaign together with national airline Maldivian to plant a coconut palm tree for every purchase of a t-shirt under the campaign.
Under this campaign, a palm tree will be planted and nurtured in the Maldives by Beyyaa company for every t-shirt purchased.
Speaking at the ceremony, former President Nasheed emphasized the campaign’s significance and remarked upon how it can play a huge role to improve the greenery that is being lost to climate change and to man-made environmental consequences.