NewsNovember 24, 2019

‘Buy a t-shirt and plant a palm tree’: Beyyaa campaign kicks off

Local private company, ‘The Beyyaa’ has launched a campaign together with national airline Maldivian to plant a coconut palm tree for every purchase of a t-shirt under the campaign.

The campaign titled ‘Beyyaa T-Shirt Movement’ was inaugurated by the Speaker of the Parliament and former President Mohamed Nasheed and Maldivian’s Deputy Managing Director at a special ceremony held at the airlines ‘Moonima’ lounge at Velana International Airport (VIA) on Saturday.


Under this campaign, a palm tree will be planted and nurtured in the Maldives by Beyyaa company for every t-shirt purchased.

This image has an empty alt attribute; its file name is batch_EKCL-JPU8AIe8C3.jpeg

Speaking at the ceremony, former President Nasheed emphasized the campaign’s significance and remarked upon how it can play a huge role to improve the greenery that is being lost to climate change and to man-made environmental consequences.

The t-shirts will available for purchase at Maldivian airline lounges in four days for USD 30 (approximately MVR 462.30).