Appointments NewsMay 30, 2024

Crown & Champa Resorts Promotes Ahmed Shaheen to Chief Commercial Leader

Crown & Champa Resorts (CCR) announced the promotion of Ahmed Shaheen from Director of Sales and Marketing to the position of Chief Commercial Leader. With an illustrious career spanning over the years, Shaheen’s journey from a Billing Clerk at Rangali under Crown Company to his recent promotion as Chief Commercial Leader at CCR exemplifies the epitome of dedication, perseverance, and leadership in the realm of hospitality.

Shaheen’s ascent through the ranks is a testament to his unwavering commitment and passion for excellence. From his humble beginnings in various departments at Veligandu to his pivotal role as Director of Sales & Marketing at Crown & Champa Resorts, Shaheen has continuously demonstrated his prowess in navigating through challenges and steering his teams towards success. 


During the tumultuous times of the COVID-19 pandemic, Shaheen’s leadership came to the forefront as he adeptly led his team through market fluctuations and uncertainties. His strategic vision, coupled with his ability to inspire and motivate, played a pivotal role in maintaining occupancy and revenue levels at the highest echelons despite adversities. 

Shaheen’s journey is not just a tale of professional achievements but also a saga of continuous learning and growth. A Hotel Graduate from Maldives National University and Taylor’s University, Malaysia, Ahmed’s pursuit of excellence led him to enrol in the General Managers’ Program at Cornell University, USA, in 2024, further honing his skills and knowledge. 

His expertise spans across diverse domains – from sales, revenue optimisation, and distribution to marketing, digital marketing, and hotel operations. Shaheen’s holistic approach to business strategy development and execution has been instrumental in fostering fruitful partnerships, driving multimillion-dollar growth, and positioning Crown & Champa Resorts as a market leader. 

“Shaheen’s professional achievements speak volumes, but it’s his unwavering optimism, professionalism, and commitment to excellence that truly set him apart. I’m sure in the hospitality industry, his impact is not only felt but revered, inspiring all who cross his path,” said Mohamed Solah, Chief Operating Officer, CCR.

In his new role as Chief Commercial Leader at CCR, Ahmed embarks on a new chapter, where he will spearhead the commercial endeavors of the organisation, encompassing revenue, e-commerce, PR, marketing, communication, and sales departments. With his visionary leadership and unwavering dedication, Ahmed Shaheen continues to inspire and shape the future of hospitality, setting new benchmarks of excellence along the way. 

“As I step into the new role, I am deeply honoured and excited to embark on this new journey. For me, this is not just a personal achievement but a testament to the unwavering commitment to excellence that defines our resort collection. I am grateful for the opportunity to contribute to our continued success and to ensure that each guest experiences the warmth, hospitality, and luxury that Crown and Champa Resorts are renowned for,” noted Shaheen. 

Ahmed Shaheen’s journey is not just a testament to his individual achievements but a beacon of inspiration for aspiring leaders in the hospitality industry, showcasing the power of resilience, passion, and unwavering commitment to excellence in shaping destinies and transforming dreams into reality.