Maldives Marketing & Public Relations Corporation (MMPRC) has conducted webinars for travel trade in India and has commenced a campaign with an Indian travel agency Kayak.
India is one of the main markets where several sessions have been held for the Indian travel trade. These sessions were held to train potential travel agencies and tour operators to yield the maximum business and achieve a greater reach in the market. The webinars by MMPRC also aim to lead engagement in promoting the Maldives and answer destination FAQs over the course of the lockdown.
Till date, these webinars have reached over 302 pax from tour operators and travel agents in India such as Ease My Trip, SOTC Travel Ltd, Travel Triangle and Vacations Exotica to name a few.
In an effort to inspire travelers to keep dreaming about the destination, MMPRC has also launched a campaign with Kayak from today till 22nd May 2020.
The joint campaign with Kayak will have ads depicting ‘Visit Maldives…later’ displayed throughout the website. The messaging in the campaign is intended to encourage visitors to travel to the Maldives once the pandemic has been overcome.
India is one of the key source markets likely to be amongst the top post-pandemic tourists to the Maldives when traveling resumes once again. In January 2020, there were 13,846 tourist arrivals from this market which was a 19% increase when compared to the same period from last year.