NewsOctober 22, 2020

Maldives Participates at ITB Asia Virtual – Reinventing Travel in the New Normal

Together with 17 tourism industry partners, Maldives Marketing and Public Relations Corporation (MMPRC) takes measures to “Reinventing Travel in the New Normal” at the ITB Asia Virtual. While the live ITB Asia fair was postponed to 2021, the virtual fair is set on the initial dates of live events, 21 – 23 Oct 2020. Being the leading travel trade show within this region, the fair will be attended by industry professionals from Singapore and worldwide.

The three-day virtual event incorporates features for business matching that enables participants to meet industry leaders and additionally attend top notch conference sessions. This in turn creates a virtual marketplace for the travel industry. All exhibitors will get to showcase a virtual booth which will feature unique images, videos, as well as promotional material will be available for download to visitors.


Similarly, MMPRC has joined several virtual fairs this year including ATM Virtual, SATTE GenX and PTM Virtual, focusing on different key market regions. Moreover, along with the opening of the boards, Visit Maldives has launched a global campaign called “Rediscover Maldives… the sunny side of life”. Some recent activities to highlight include an integrated webinar series for tour operators in China, an outdoor visibility campaign in the UK and South Korea, familiarization trips for India media journalists, as well as a global digital campaign with CNN.

MMPRC hopes to increase the number of tourist arrivals from the South East Asian region through similar events and other marketing activities focused on this region. Prior to the border closure in March, tourist arrivals from the South East Asian region to the Maldives were recorded as 11,581 tourists. Even though current travel limitations exist, such efforts will be an important enabling factor to capture the travel trends.