Maldives Marketing and PR Corporation (MMPRC) has participated in the Deluxe Travel Market, Ukraine edition today. The one day travel market is attended by top agents in the region.
The main aim of participating in this travel market is to give the most updated destination information and the changes in the travel guideline to the travel trade of Ukraine. The agents participating in the travel market are top travel professionals and tourism related companies from Ukraine who cater to VIP clientele, specialized in FIT, MICE and Business Travel.
Participating in the Deluxe Travel Market gives the destination an opportunity to present the latest news and updates to the travel guidelines through individual online appointments with the top travel agencies from Ukraine.
The Russain market is a traditionally strong market to the Maldives. With the borders reopening on 15th of July, the Russian market is still among the top markets with the most number of arrivals to the Maldives. In this regard, several marketing campaigns are ongoing for the Russian market such as the E-Learning Platform with Profi+Travel, advertising on 360 TV channel of Russia, combined campaign with Travelata, Sletat.ru and Squizz. Further to this, several activities are on the pipeline focused on the Russian market.
Several activities are also being conducted in various key markets such as the global campaign with CNN, Integrated webinar sessions in China, campaign with FVW in German speaking markets, participating in SATTE GenX virtual exhibition, campaign with Travel Weekly targeting the UK market, campaign with wedding sutra targeting honeymooners in India, Radio campaign targeting the Indian market, outdoor campaign in UK and South Korean Market.
With the several initiatives to market the destination in Russia & CIS region, the arrivals from Russian market is seeing a positive growth. The resumption of Russia’s national carrier and largest airline, Aeroflot in September has also contributed in regaining the travelers confidence and portraying the destination as a safe destination to travel to during this pandemic.