NewsOctober 23, 2020

Maldives Participates in Outbound Travel Roadshow India 2020

Maldives Marketing and Public Relations Corporation (MMPRC), together with the tourism industry partners, participated in the outbound Travel Roadshow 2020 India on 21st October. This virtual roadshow provides an ideal platform for industry partners to meet B2B buyers from India and the global market The one-day virtual event provides the opportunity to meet the buyers with pre-fixed appointments.

Furthermore, in the period of 3 hours, each company is able to meet the audience in a one-on-one meeting setting. A virtual room for product presentation is provided during the event where companies can address all the buyers at once. This roadshow further helps the industry partners in reaching their audience virtually, amidst the current situation.

MMPRC has launched several marketing campaigns and activities targeting the Indian market this month such as media familiarization trips to Maldives, nationwide radio campaign and campaigns targeting honeymoon segments in Indian market. Besides SATTE GenX, this is the second virtual event that MMPRC took part in Indian market.

With the opening of borders to tourists on July 15th, Visit Maldives launched the “Rediscover Maldives…the sunny side of life” global campaign to entice travelers to return to the sunny side of life. The overall objective of this recovery initiative is to present the message that Maldives is a ‘safe haven’ for visitors and that it is one of the safest places to visit during this time, due to the health and safety measures that are in place topped with the safety offered by the unique geography of the Maldives and the one-island-one-resort concept. Major online and offline activities are underway in key markets including partnerships with Tour Operators such as DNATA, outdoor brand visibility campaign in UK, TTG Rimini travel Fair in Italy, global TV and digital campaign with CNN, Integrated webinar series for tour operators in China, campaigns with FVW Germany and Travel Weekly UK being some of the recent highlights.

At the beginning of 2020 India climbed to the position of the second largest source market to the destination with promising double-digit growth figures. Being the first country to establish a travel corridor for travel, and the gradual increase of flight connectivity between India and Maldives, India is a main focus market for the destination along with countries like Russia & CIS and the Middle East and GCC markets.