The Maldives made a powerful impression at the Arabian Travel Market (ATM) 2025, reaffirming its position as a leading global tourist destination.
Taking place at the Dubai World Trade Centre, Dubai, United Arab Emirates, from 28 April to 1 May, ATM 2025 provided an ideal platform for the Maldives to improve its visibility and strengthen business connections. Held under the theme “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” ATM 2025 also brought together a vibrant mix of travel professionals, industry leaders, and decision-makers from around the world.
A total of 235 representatives from 110 companies represented the Maldives at the event, including hoteliers, tour operators, and other key stakeholders from the tourism sector. The delegation includes officials from the Maldives Marketing and Public Relations Corporation (MMPRC), the Ministry of Tourism, and exhibitors dedicated to showcasing cultural and gastronomic aspects.
The opening ceremony of the Maldives’ activities at ATM featured traditional dances, with Tourism Minister Ibrahim Thoriq, MMPRC’s Managing Director Ibrahim Shiuree, and other senior tourism officials in attendance. The event, designed to create a lasting impression, reflects the country’s ongoing commitment to positioning itself as a premier global travel destination.
Throughout the fair, Maldivian stalls are highlighting a rich tapestry of culture, cuisine, and traditional attire. In addition to national showcases, individual tourist resorts and travel companies are operating their own stalls, providing visitors with a glimpse into the diversity of Maldivian offerings.
One of the highlights of the Maldives’ participation was the special visit by His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline and Group, to the Maldives stand.
Among the major highlight of the Maldives’ participation is the ‘Maldivian Night’ scheduled for this evening, aimed at promoting the destination further through an immersive cultural experience. Several side events are also planned, reinforcing the Maldives’ strategy of maintaining a strong, visible presence throughout ATM 2025.
With a comprehensive approach that combines cultural showcases and strategic business networking, the Maldives is leveraging this major event to strengthen its tourism ties and capture new market opportunities, especially with the global travel industry looking towards enhanced connectivity and sustainable growth.
