The Maldives will make its high-profile entry into global sports marketing tonight as its landmark tourism partnership with Liverpool FC officially launches during the Merseyside derby at Anfield. With the island nation’s branding set to feature prominently during Liverpool’s clash against Everton, MMPRC / Visit Maldives anticipates this visibility could drive over 100,000 additional visitors and $200 million in tourism revenue next year. The matchday activation marks the start of an ambitious campaign targeting football fans worldwide.
The push won’t stop at British shores—MMPRC is also rolling out tailored promotions through Liverpool’s global fan networks in Europe, the Middle East, India, and China. With supporters’ clubs in over 100 countries, the initiative promises vast worldwide exposure. Plans include digital drives, appearances by Reds legends, pop-up fan experiences, and joint appearances at global travel trade shows.
President Dr Mohamed Muizzu will be present at the campaign’s opening in Liverpool. Tourism authorities estimate the partnership could inject $200 million into the economy in 2025, reinforcing the Maldives’ status as a top-tier luxury escape.
This marketing move highlights the Maldives’ commitment to staying ahead in the competitive travel market, tapping into football’s immense global reach to secure long-term tourism growth.
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