Maldives has won the prestigious Dream Dive Destination award at the Dive and Travel Awards, hosted by the Marine Diving Fair 2020. This is the 12th consecutive year that Maldives has won this award.
Marine Diving Fair is an annual scuba diving and beach resorts fair that takes place in Tokyo, Japan. It is a platform created to cater to a large number of scuba divers and marine enthusiasts. It has been noted that the dive segment of Maldives attracts the most visitors from Japan. Thereby, Marine Diving Fair opens a great opportunity for reaching travellers focusing in the dive segment. The Marine Diving Fair has been a great platform to strengthen the market presence of Maldives in Japan and Southeast Asia region.
Maldives Marketing & Public Relations Corporation (MMPRC) have been doing continuous marketing activities in the Japanese market and in other global markets as well, focusing on the online & digital advertising opportunities. Some of the main activities recently conducted include Visitmaldives later campaign on social media platforms, Maldives: The Sun Will Shine Again, Facebook live event, and under the Rediscover Maldives campaign, the webinar series conducted which will be used to share information about the new norms in travelling to Maldives and showcasing the experiences that await tourists here in paradise. The series of webinars will focus on the different markets including Japan, Southeast Asia region, and other major markets to Maldives.
The Japanese market is ranked 10th among the source market to Maldives based on the February 2020 arrival statistics. By the end of February 2020, 4,052 Japanese arrivals were recorded, which is a growth of 2.4% compared to the previous year. In 2019 a total of 44,251 arrivals were recorded, which is a growth of 4.6%. With the continued positive growth in arrivals from the market, Maldives is hopeful and ready to welcome tourists back, and to ensure that it’s a safe haven for all.
