NewsApril 25, 2020

Patina Maldives, Fari Islands Appoints Simone Broekhaar as Director of Sales & Marketing

Patina Maldives, Fari Islands has appointed Simone Broekhaar as Director of Sales & Marketing.

A veteran of luxury hospitality, Simone will bring unwavering passion and creativity, coupled with over two decades of experience in the industry to spearhead sales and communications strategy in the lead up to the launch of Patina Maldives in Q1 2021.


Patina Maldives, Fari Islands will be the first launch under Patina Hotels & Resorts, a new sophisticated lifestyle brand by Capella Hotel Group, which was created for progressive travelers of a new generation. Simone joins the Patina Maldives from her role as Director of Sales & Marketing of Capella Ubud, Bali, where she led a team of 9 as they developed their launch communications and sales strategy for the multi-award winning property. Prior to this, Simone was the Regional Director of Sales & Marketing for COMO Hotels & Resorts, Bali, a role that saw her report to three General Managers as she oversaw efforts for three of the esteemed group’s most sought-after properties; COMO Uma Ubud, COMO Shambhala Estate, and COMO Canggu.

Simone has always nurtured a passion for the travel industry, and holds a Hotel Management Degree. She has previously held positions at The Datai, Langkawi and The Chedi, Muscat, which have each been widely recognized for their boutique, luxury offerings, as well as with international brands such as Swissôtel. She is fluent in Dutch and English, and can also speak German, French and a little Italian. Aside from travelling, Simone is a big fan of wellness and keeping fit as well as an avid theatre-goer.

Patina Maldives is designed by Brazilian architect Marcio Kogan and is set to open with 110 beach suites, beach villas, and water villas that each feel like they’re own private sanctuary. Restaurants at Patina Maldives will focus on healthy food and green practices, so expect lots of vegan options. In terms of relaxation, guests will be able to while away a day at one of the outdoor pools (they’ve got plans for a watsu pool), the spa, or watch a film under the stars at the open-air cinema.