NewsAugust 28, 2020

RepUp, Hotelogix and AxisRooms Merge to Offer the Most Powerful, Full-stack Solution for Hotels

Hotelogix, a Cloud PMS company, AxisRooms, a distribution company and RepUp, a guest experience management company have announced their merger into Hotelogix PTE, headquartered in Singapore. This three-way merger marks the radical beginning of a new era of hospitality solutions that will now be re-imagined and delivered by this integrated platform which will cover operations, distribution, reputation, marketing automation, and guest-facing technologies.

The merger has given Hotelogix PTE an aggregate customer base spanning 100+ countries, powering 10000+ hospitality businesses ranging from hotels, resorts, boutique hotels, hostels to aparthotels, campsites, villas, vacation rentals, independents, and chains. With 200+ employees, the new entity has emerged as one of the largest SaaS providers for the hospitality sector in the APAC market and aims at aggregating 20K+ customers in the next 3 years.


Hotels today use multiple systems through a guest’s lifecycle, from pre-booking to post-checkout stages, which then require integration of various systems leading to high costs, broken experience, delayed implementation, and fragmented support. Worst still, it leaves guests with sub-optimal stay experience. The core objective of the merger is to harness the power of data across operations, distribution, and customer experience systems to deliver exceptional value and seamless experience to its clients’ customers.

Aditya Sanghi who will continue to be the CEO at Hotelogix said, “With this merger, we will have a wide range of solutions to offer which will give superior value to our customers and increase our share of wallet. This definitely gives us a huge competitive edge against our competitors at a global level.

Prabhash Bhatnagar, founder of Hotelogix adds, “Our decade plus experience has given us presence in more than 100 countries. The merger will add to our arsenal of offerings, and will help fuel our growth in many of these geographies quickly.”

Anil Kumar Prasanna, CEO at AxisRooms said, “The future of hotel technology needs to be open and accessible to every hotel partner or technology provider. If hotels want the full range of services or just a part of the stack, we want the technology to integrate as seamlessly as possible and be available to all partners with this merger.”Ravi Taneja, co-founder of AxisRooms adds, “We have worked closely with Hotelogix and RepUp for a few years; customer-centricity has been our common focus, together we will enhance this joint vision to greater heights and create legendary customer experiences.”

Pranjal Prashar, current CEO at RepUp said, “We are very excited to partner with two of the finest companies in the hospitality technology ecosystem with whom we have always had significant working synergies. With our customer-centric and in-depth machine learning approach, coupled with other individual technological prowesses of the merging entities, we will continue to deliver solutions of high relevance for our customers.”

Accel Partners, Vertex Ventures, Saama Capital and Seedfund amongst others are existing investors of the companies and are backing this merger. Jagadeesan Kumar (JK), Managing Partner at JV Advisors LLP acted as the exclusive financial advisor for the three companies.

About RepUp

RepUp is one of the fastest-growing hospitality tech companies in Asia known for creating SaaS platforms that deliver hyper-personalized experiences to guests. RepUp helps hotels to increase their ancillary revenue, direct booking, and improve their online reputation. RepUp platform integrates with more than 50 PMS and other hospitality technologies.

About AxisRooms

AxisRooms innovates & delivers the most powerful Hotel Channel Manager & Revenue Strategy solutions to India’s leading hotels and resorts, allowing them to manage better pricing and revenue and make business decisions with superior, actionable data. With Distribution, Revenue Strategy, and Revenue Intelligence solutions that address the challenges of today’s hospitality industry, AxisRooms helps hotels and resorts maximize its distribution and optimize profits.

About Hotelogix

Hotelogix provides a robust cloud-based Hotel PMS that helps hotels to automate and manage their end-to-end operations with ease. It also assists hotels in driving growth, increasing revenue, and enhancing their online reputation. The company has rich experience in serving global markets with customers in 100 plus countries, including markets like South East Asia, South Asia and the Americas. Hotelogix is headquartered in Singapore, with its subsidiaries in India and USA.