Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) successfully concluded its participation at Arabian Travel Market (ATM) 2025, reaffirming the Maldives’ position as one of the world’s most desirable holiday destinations.
Held from 28 April to 1 May at the Dubai World Trade Centre, ATM 2025 provided a platform for enhancing the Maldives’ global visibility and key industry partnerships under the theme “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity.”
A delegation of 235 representatives from 110 Maldivian companies joined the event alongside officials from MMPRC, the Ministry of Tourism and Environment and the Maldives’ Embassy in UAE. The Maldives’ 517.5 sqm double-decker stand captivated visitors with immersive experiences that showcased the destination’s natural beauty, vibrant culture, and diverse tourism offerings. Features included B2B meeting tables, a gastronomy counter with authentic cuisine, live music from ‘Skyrock’ band, and cultural performances designed to reflect the essence of Maldivian heritage and innovation.
A highlight of the Maldives’ participation was the integration of the destination’s global partnership with Liverpool Football Club (LFC). A dedicated LFC-themed zone at the stand drew attention with interactive displays, a creative advertising campaign across Dubai’s green taxis, and most prominently, an outdoor advertisement featuring the Maldives x Liverpool FC branding displayed at the Convention Gate entrance. On the sidelines of the exhibition, Visit Maldives hosted the “Maldivian Evening 2025” at the Theatre of Digital Art (TODA), offering a sensory celebration of Maldivian culture through immersive installations, live music, folklore performances, and a Maldivian fashion show attended by tourism dignitaries and media representatives.
Key moments notable at ATM 2025 included the signing of several high-profile Memorandums of Understanding (MOUs) with Emirates Airlines, Qatar Airways, the Bank of Maldives, the Indian Association of Tour Operators (IATO), and Resort Life Travel. In addition, the launch of Maldivian Airlines’ new inflight magazine and NHGAM’s second edition of “I AM Maldives” magazine reinforced the Maldives’ strategic branding across the region.
With over 14,000 tourist arrivals from the Middle East and GCC region as of April 2025, MMPRC continues to prioritise this market through joint campaigns, influencer collaborations, and upcoming initiatives like Visit Maldives Week, co-branded promotions, and large-scale media outreach. The Maldives’ compelling blend of culture, connectivity, and sustainable tourism at this event, attended by 55,000 participants, positioned the Maldives strongly for continued growth in the global travel arena.
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