Visit Maldives is taking part in ILTM World Tour 2020, a one-off digital event taking place 3 days a week for 3 weeks across 3 global regions. Visit Maldives will be focusing on these specific regions on these specific dates:
● Asia pacific (including Oceania) – 17th, 18th, 19th November
● Europe, Middle East and Africa – 23rd, 24th, 25th November
● Americas (North & South) – 1st, 2nd, 3rd December
This year, ILTM is held virtually as the ILTM World Tour designed specifically for a highly targeted, highly qualified cohort within the luxury travel industry. This event is all about a tailored experience for the destination: their connections, content, and community. It is a crucial platform to have our destination presence to tap in the luxury travel industry in the France market.
The decision to hold this show virtually was made due to the existing COVID-19 pandemic. However, organizers have put in a lot of effort to guarantee that buyers and suppliers can meet together in a convenient manner with an enhanced flexibility. There will be the opportunity for matchmaking with potential buyers, prescheduled meetings and monitoring your leads with a personal dashboard. Along with Visit Maldives, representatives from Conrad Maldives Rangali Island and Villa Hotels & Resorts will be taking part. They will have the opportunity to meet travel advisors, consultants and designers representing each region’s wealthiest of travelers.
Visit Maldives will be partaking in scheduled one-to-one meetings where emphasis will be given to market Maldives as a safe haven for all travelers. Focus will be given to marketing the safety standards put in place to ensure that Maldives is one of the safest destinations to travel to and that the geographical formation of the island nation further aids in this.
Visit Maldives is currently conducting major marketing activities in key markets such as Global campaign with CNN, integrated webinar sessions in china, and the recent participation in World Travel Mart (WTM) Virtual 2020 in the UK. Furthermore, Visit Maldives has successfully concluded the Rediscover Maldives webinar series in September which was targeted to travel trade in source markets. In 2021, Visit Maldives aims to lead the national efforts in uniting all tourism stakeholders to try and achieve pre COVID-19 arrival numbers.
Since the reopening of borders to tourists of all nationalities, there has been over 50,000 arrivals. With a gradual increase every month, it is anticipated that this rate will peak in the coming days. Further to this, 2021 will be a year where Visit Maldives will lead the national efforts in uniting all tourism stakeholders to try and achieve pre COVID-19 arrival numbers.